Social Media Basics and How to Select Right Platform
This is the topic I have explained at GLS MBA department.
Social media has leveraged every business in such a way that businesses can’t survive without the influence of social media these days. Companies are investing a plethora of money on various social media platforms to engage with their customers and promote their brands in front of a wider audience. Companies also prefer those candidates who have sound knowledge of social media marketing and digital marketing. Many institutes are also offering the best digital marketing training in Ahmedabad for aspirants.
I have explained all the fundamental topics falls under social media marketing. Please review them and let me know how this article helps you to increase your knowledge. In case you would like to enrol for the course please visit Social media marketing training page.
Lecture at GLS University
Reward From The GLS University
Why Social Media is Important?
You can connect with your targeted audience with the help of social media marketing.
- 168 million (16.8 crore) users are using social media in India. Which is going to be around 300 million (30 crore) by 2020.
- 36% users spent 1-2 hours per day on Social media in 2015.
- Social media marketing helps to validate your brand.
- 71% of consumers who received a quick response on social media would recommend the brand to others.
- Social media marketing is measurable and you can measure leads, likes, comments, reach, visits, conversion rate etc…. which is not possible in traditional marketing.
We offer social media marketing training in Ahmedabad in which you can learn all below things practically with 2 case studies.
“With a projected 25% annual growth over the next 5 years, it’s time to invest in social media.”
Social Media Usage
| Social Media Platform | Details | Promotion Through | Active Users in Million |
| Social sharing platform | Page, Profile | 2.01 billion (200 crore) | |
| News sharing platform | Profile | 328 million (32.8 crore) | |
| Professional Network | Page, Profile | 500 Million (50 crore) | |
| Google+ | Google social media Platform | Page, Profile | 39 Million (39 crore) |
| Image sharing platform | Profile | 175 Million | |
| Image sharing platform | Profile | 1 billion |
List of information you should have before you start Social media marketing?
- What is the purpose of your promotion and how does it generate revenue or do branding (if it is)? (To sell products, brand awareness, to provide information only, resource site, etc.)
For example, branding, generate leads, increase reach etc…
- Do you have target geography, target age group, interested audience and list the Social Media profile of up to 3 competitors in order of importance?
For example, Ahmedabad, 18-45 age group, Doing MBA in marketing
- Can you tell us a few points that make you well ahead of your competitors?
For example, Like # of clients, Years of experience, Project completed, # of industry served, # of Certifications, Unique Process/Method to distinguish you from your competitors.
- Do you have any other marketing strategy in place / planned for next 3-6 months? If so, could you please share those with us so that we can align our strategy with yours?
For example, launch webinar, launch new product or service, participating in exhibition.
How to choose the right Social Media platform?
| Social Media Platform | Used for | Helpful for |
| Social sharing platform | B to C Types of Business | |
| News sharing platform | B to C + B to B | |
| Professional Network | B to B + hiring + sales | |
| Google+ | Google social media Platform |
B to C + Useful in SEO for fast crawling
|
| Image sharing platform | B to C | |
| Image sharing platform | B to C |
How to do competitor Analysis?
How to create a calendar for social media posting?
How to get maximum reach?
Photos
A picture is worth much more than that. They stand out better compared to status updates or posted links.
Call To Action
Your audience tends to respond better when they are given specifics as to what to respond to adding the phrase, “Like” this if you … or Click “like” if you ___.Write actions users have to do. Like- Hit like if you agree!!!. And post engaging words.
Festival Wish
List of Festival link need to add
Birthday wish
Need to create google form and ask them to fill
Frequency Of Posting
Pages that posted one or two times per day receives 40% higher user engagement compared to pages that had more than 3 posts per day.
# tag in post update.
Add # tag only for products/services names which are in trending or most peoples used to buy/take the service.
Scheduled Posts
Schedule post based on location timing. So, that we can expect most people will see that post and get more visits/likes.
Best time + day for posting in India
Best timing for Social Media Post totally depend upon target audience, it also depend upon product and services offering for audience.
Best Time to post on Social Media in India
FREE + End Result in the post (Bonus Tips to increase interactions for sure)
Give something FREE and attach it with the end result (Money, Business, Happiness, Comfort etc…) to get maximum engagement. For example Request FREE consulting, Get FREE Demo etc…
To thrive in this steep competitive world, you need to choose the best social media platforms for your business
How to choose the best social media for your business?
Consider the below parameter before taking the final call.
What social media channels does your audience use?
Several studies have claimed that Facebook and Twitter are the most popular platforms among US adults. Now, suppose you are dealing with a product for people aged 65+, you won’t like to promote it on social media channels like Twitter or Reddit because only a few people of that age group use those platforms. To promote your products, you should focus on Facebook and YouTube.
Where are your competitors focusing?
These days, companies are integrating their social media profiles on their websites. From this, you can understand where your competitors are focusing their efforts and how they are maintaining their social media profiles.
What advertising opportunities does each platform offer?
Every social media channel embraces the customers with a lot of advertising opportunities. Social media channels like Facebook and LinkedIn have deep datasets that help you target ads to a very specific audience.
How much time can you afford to social media consistently?
Instead of focusing on every social media channel, you should focus on one/two and keep them updated regularly. Create specific content that goes well with that particular social media platform.
Always select the platform that caters best to your business goals and audience preferences.
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