With more than 450 million internet users and about 1.18 billion mobile phone users, it is not surprising that digital India is soon going to be the most demanding and dependable prospect. With the expected $1 trillion digital opportunities, businesses of every scale are now opting for digital marketing. Understandably, in coping up with the digital transformation procedure, people are looking for career scopes in this field. To be a successful digital marketer, you need to have a proper certification from the top digital marketing institute in Ahmedabad which offers comprehensive courses on the various facets of the industry. Whether you are a beginner or an established entrepreneur, the scope for digital marketing is huge and to make a mark on the same you need to have a firm grasp on more than just the fundamentals of the sector. Whether or not you are tech-savvy, digital marketing offers plenty of room for creative minds as well as for business-minded individuals.
The technological and innovational progressions we have encountered during the last one decade ensures that the future of digital marketing stays bright.
1) Companies are using digital marketing seriously
Today, people understand the significance and power of the web in running their business. The positive news for organizations of all sizes is that you need not need to worry about having a TV-sized spending plan to attain advantages with regard to digital advertising. Companies are seriously making use of digital marketing to make profits and to make their business grow.
You will find 12K+ vacancies on Naukari.com and 500+ jobs opening in Ahmedabad only.
2) New generation spend a major part of their time on the Internet
Digital transformation will take India’s internet users from 373 million (28 percent of the population) in 2016 to 829 million (59 percent of the Indian population) in 2021, global networking giant Cisco.
Everybody is online these days. Individuals are spending more time online than that watching the television or tuning in to the radios. Today, more than 300 million Indians are using the internet on a day-to-day basis. During the last 2 years, the amount of those using the internet, even those in the age group of fifty-five plus has expanded by almost eighty percent. With regard to the young population, the numbers are altogether liberal. This trend of people using the internet is going to grow and adds to the bright future of digital marketing.
3) Connect across geography, demography and language
Digital marketing does not simply include websites and e-commerce apps. It additionally includes social platforms such as Twitter, Instagram, Facebook, Pinterest, YouTube and so on. The new era of digital marketing thus enables you to link with a wide range of groups throughout the world. Nowadays and in future digital marketing continues to break the boundaries of geography, demography and language.
4) New generation loves to shop on the web
E-commerce spending has expanded up to ten percent from the previous year, with the quantity of transactions expanding by seventeen percentages. Visits to the retail sites have expanded, with Apple, Amazon, Wal-Mart Snapdeal, Best Buy and Flipkart topping the list of several famous retail sites.
According to a new study by Forrester Research, approximately a fifth of total retail sales will take place online by 2021 in the Asia Pacific, with 78 percent of that coming from mobile, up from 63 percent in 2016. The study adds that online retail via mobile will grow at a CAGR of 15.6 percent, to reach $1 trillion in 2020, up from $539 billion in 2016.
5) Massive use of mobile phones by consumers
Mobile phones have effectively outgrown the popularity of other digital gadgets. Smartphones are considered to be handy and thus has become a fundamental choice for all. With expanding amount of components and other benefits, smartphones in the years to come would go-ahead to lead the digital marketing industry. This would hence promote the value of digital marketing in the years ahead.
6) The demand for online video keeps on developing
The general online use of videos is growing at a fast pace and it is here to stay. This helps in expanding the importance of digital marketing. The progressions you would find in the coming years for mobile and digital marketing is a push towards more video. Furthermore, videos would be progressively kept short to receive the short-term attention spans of the buyers.
And if there’s anything to take away from 2016, it’s that video is no longer an option for marketers — it’s a vital part of any content strategy that wants to taste success.
7) Social media is going to stay here
Social media keeps on increasing its engagement levels and guest base when Facebook keeps up a solid lead in the group. The increase in the importance of social media adds strength to the significance of digital marketing.
| Social Media Platform | Details | Active Users in Million |
| Social sharing platform | 1,871 | |
| News sharing platform | 317 | |
| Professional Network | 106 | |
| Google+ | Google social media Platform | 300 |
| Image sharing platform | 150 | |
| Image sharing platform | 600 |
8) New Job Opportunities
The number of ways in which individuals can now link with brands, and the technical complexity behind those approaches, has evolved completely new jobs which did not exist a few years back. The demand for digital marketers has become huge to the point that the failure of several organisations to staff superior digital marketing experts is affecting their business. The new job opportunities continue to expand now and in the years to come, which states the increasing importance of digital marketing.
9) Prospects reacting from their usual area of familiarity
Leads and prospects would probably place their trust on you in case they have possessed the capacity to check your capacity and credibility. With regard to digital marketing, you have all the social confirmation for it. From the analytics to case studies to testimonials, there is a great deal available to you to transform your leads into desired prospects now and in future.
10) More cost-efficient
Digital marketing is less expensive because it is measurable so, you can optimize non-working marketing source/channel with working and hence you can optimize your spending accordingly and can expect better ROI compare to any other channels like print media, television etc…
Traininginseo gives you a complete insight about the different segments of digital marketing and also help you prepare to understand the trends. It is one of the most reputed names offering digital marketing course in Ahmedabad and gives training in the various aspects of digital marketing which has found a huge demand amongst the aspirants. Offering courses on content, SEO, Google Analytics, social media, Google AdWords and more, this is the place where you can educate yourself to complete the certification course and get into this ever-evolving and challenging industry. Getting into a sector that is booming, the scope for remuneration is also going to be impressive for the right candidates. Take up the course, get trained in your niche and kick start as a digital marketing professional.
To understand what will be the actionable steps, you need to learn about the essentials of website hosting, understand the maintenance of a domain, learn the content management system or find out the right website theme. With a website, you will understand better about content marketing, designing, SEO and social media marketing.
Google Search result
Adwords Structure
This is the pillar step in digital marketing which is used to make the webpage appear on the top ranks of the search engine. Effective search engine marketing can help you drive more traffic and leads on your website. The strategies for SEO are ever-changing but the basics such as backlinking or content marketing forms the foundation. You need to have a proper understanding of how your competitors are working and that needs regular analysis of the website. It is not just about drawing the traffic but also about retaining them with relevant and engaging content.
Being a digital marketer, you should understand there is a basic difference between traditional and digital marketing and one of the primary factors is that the result can be completely measured and analyzed. The course will tell you how to set up an account, understand the code integration, collect all the required data that can help you in processing and strategizing the marketing campaign. The various metrics such as pages/session, bounce rate, conversion rate, new sessions, will indicate how you need to optimize further for better results.
