21Oct 24
The session discusses Google Analytics fundamentals and administration, focusing on managing data, creating dashboards, and understanding user behavior. Key topics include tracking trends, segmenting data, and optimizing performance through actionable insights. The importance of identifying working and non-working areas for effective decision-making is emphasized, along with practical steps for setting up Google Analytics. Highlights: The session highlights Google Analytics for trend tracking instead of individual users, using segmentation to improve performance analysis. Dashboards are key for monitoring metrics, while trend tracking aids in predicting behaviour and optimizing strategies. Segmenting…