To let students know,<\/strong><\/h2>\n\n
How to generate optimised website helps in leads and ranking.<\/li>\n
How to promote a website in different search engines.<\/li>\n
How to do a paid promotion with ROI (Return on Investment) Calculation.<\/li>\n
How to use social media to promote a website.<\/li>\n<\/ul>\n
Introduction\u00a0to Digital Marketing<\/strong><\/h2>\n\n
What is digital marketing?<\/h3>\n
Anything either product\/service\/information you promote online via search engines like Google, social media websites like Facebook, Email marketing, Display marketing on third party websites like Divya Bhaskar, Times of India is called digital marketing.<\/p>\n
Why digital marketing future is bright?<\/h3>\n
\n
# of users uses the internet is growing year by year in India and all over the world.<\/a><\/li>\n
For seller no inventory cost, no setup cost, low resources cost.<\/li>\n
Buyer can purchase product\/service any time, anywhere & can research easily.<\/li>\n
Buyer can reach to you 24\/7 and from all over the world.<\/li>\n
You can measure everything and optimize your strategy accordingly.<\/li>\n
11K+ Digital Marketing Jobs on Naukari.com<\/a>.<\/li>\n
500+ Jobs<\/a> opening in Ahmedabad only.<\/li>\n<\/ul>\n<\/div>\n
Things we need before we start with the work<\/strong><\/h2>\nWhy:- <\/span><\/strong><\/div>\nIt is very important you know fundamental things about clients business to do promotion in the right direction. I have seen examples in my career that team is doing directory submissions of India\u2019s website for which his client-targeted audience is the USA.<\/div>\n
<\/div>\n
Benefits:-<\/strong><\/span><\/div>\nWe can create strategy inline with users objectives + targeted audience & region.<\/div>\n
<\/div>\n
How with examples:-<\/div>\n
The objective of the service<\/div>\n
Normally there are two types of business,<\/p>\n
\n
Sell Service:-Get more leads from the website. (1-You deliver service\u00a0at user\u2019s location, 2-User get service at their location)<\/li>\n
Sell Product:-Get more revenue from the website.<\/li>\n<\/ul>\n
$\"Want$ <\/a><\/p>\n
\n
Business model<\/strong><\/h3>\n
Service website:-Sell services (For example website design, SEO service, App development service, Accounting services etc\u2026)<\/p>\n
Product website:-Sell products (For example mobiles, laptop, perfume, shirts etc\u2026)<\/p>\n
USP (Unique Selling Points)<\/strong><\/h3>\n
Service website:- Certifications, Years of experience, Portfolio, Client Testimonial etc\u2026<\/p>\n
Product website:-Free shipping, Return policy, COD, \u00a0product reviews, Secure Website etc\u2026<\/p>\n<\/div>\n
\n
Targeted Region<\/strong><\/h3>\n
Service website:-2 km from his location, All over the world, India, USA etc\u2026<\/p>\n
Product website:-India, USA, UK etc\u2026<\/p>\n
Audience<\/strong><\/h3>\n
Gender:-Male\/Female\/both
\nAge Group:-18-30, 31-35,36-40 etc\u2026<\/p>\n
Question and Answer Session<\/p>\n<\/div>\n
Google Philosophy and principal<\/strong><\/h2>\n
Why:- <\/strong><\/span><\/div>\n
Google changes it\u2019s algorithm more than 100 times in a year so if you know what Google consider you don\u2019t have to worry about changes Google amend.<\/div>\n
<\/div>\n
Benefits:-<\/strong><\/span><\/div>\n
You can be at the top of the Google by making website Google search friendly irrespective of changes Google made.<\/div>\n
<\/div>\n
Details:-<\/span><\/strong><\/div>\n
\n
Focus on the user and all else will follow.<\/li>\n<\/ul>\n
Ask your self-question how this activity can help the user to find information\/to buy product\/service.<\/p>\n
\n
Fast is better than slow.<\/li>\n<\/ul>\n
Page loading time is a very important ranking factor. We must optimize the website to reduce page loading time.<\/p>\n
\n
You can make money without doing evil.<\/li>\n<\/ul>\n
Always good things sustain in the long run. Always your client\/student\/user should be your primary goal to serve them better.<\/p>\n
\n
The need for information crosses all borders.<\/li>\n<\/ul>\n
\n
You can be serious without a suit.<\/li>\n<\/ul>\n
\n
Great just isn\u2019t good enough.<\/li>\n<\/ul>\n
We see being great at something as a starting point, not an endpoint.<\/p>\n
Keyword Research to find words people used to search on Google for your products or service.<\/strong><\/h2>\n
Why:-<\/span><\/strong><\/div>\n
\n
Users should find service\/product they are looking for easily.<\/li>\n
We used keyword research to know key phrases users used to search on Google to find product\/service we sell.<\/li>\n<\/ul>\n
Benefits:-<\/span><\/strong><\/p>\n
We can reach to the targeted audience as per his search queries.
\n $\"Want$ <\/a><\/p>\n
How to do keyword research with example?<\/h3>\n
\n
Page wise keywords<\/li>\n<\/ul>\n
\n
Use Google keywords planner tool<\/a> to find keywords ideas. It is FREE.<\/li>\n
Select keyword, region, negative keywords etc\u2026 to find keywords<\/li>\n
Download keywords (with or without Ad groups)<\/li>\n<\/ol>\n
\n
Clients approval<\/li>\n<\/ul>\n
Send to a client for his approval.<\/div>\n
Find format in the Google spreadsheet.<\/a><\/div>\n
\n
Keyword grouping<\/li>\n<\/ul>\n
Do keyword grouping as per users intention for product or service.<\/div>\n
Find details in the online spreadsheet.<\/a><\/div>\n
\n
Keywords for which we don\u2019t have a landing page<\/li>\n<\/ul>\n
Recommend client to add a landing page for the keywords people are searching and we don\u2019t have a page.<\/div>\n
Add finalized keywords<\/p>\n
Page on page<\/strong><\/h2>\n
Title, Description, Heading and content generation<\/div>\n
\n
Objective:-<\/span><\/strong>Make page looks perfect for ranking + inspire users to click.<\/p>\n
Benefits:-<\/span><\/strong>Help us in ranking & traffic improvement.<\/p>\n<\/div>\n
How to do page on-page?<\/span><\/strong><\/div>\n
Page on page format to understand how to do page on-page.<\/p>\n
\n
\n
<\/dd>\n
$\"Google$ Google Search result<\/span><\/strong><\/dd>\n<\/dl>\n<\/div>\n
$\"Digital$ <\/a><\/div>\n
\n
\n
\n
<\/dt>\n
Digital Marketing Training Landing Page<\/dd>\n<\/dl>\n<\/div>\n<\/div>\n
Page loading\u00a0time<\/div>\n
Gzip, Image optimization<\/div>\n
Objective:-<\/div>\n
Reduce page loading time. Ideal time is <3 seconds.<\/div>\n
Benefits:-<\/div>\n
Page loading time play a very crucial role in ranking + better user engagement.<\/div>\n
<\/div>\n
How to do this:-<\/span><\/strong><\/div>\n
Check page loading time in online tools like<\/div>\n
\n
L.D Engineering College Page Loading Time<\/a><\/li>\n
L.D Engineering College Website Page speed Insight<\/a><\/li>\n<\/ul>\n
In Apache enable output compression in the setting OR add the following to your .htaccess file.<\/div>\n
<\/div>\n
# compress text, html, javascript, css, xml AddOutputFilterByType DEFLATE text\/plain AddOutputFilterByType DEFLATE text\/html AddOutputFilterByType DEFLATE text\/xml AddOutputFilterByType DEFLATE text\/css AddOutputFilterByType DEFLATE application\/xml AddOutputFilterByType DEFLATE application\/xhtml+xml AddOutputFilterByType DEFLATE application\/rss+xml AddOutputFilterByType DEFLATE application\/javascript AddOutputFilterByType DEFLATE application\/x-javascript<\/div>\n
Tools and its Usage<\/strong><\/h2>\n
\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n
Tool<\/td>\n Usage<\/td>\n<\/tr>\n
Awesome screenshot<\/a><\/td>\n Capture portion of the screen or the whole screen and download it to send to your client or team to explain your changes easily.<\/td>\n<\/tr>\n
Responsive Tester<\/a><\/td>\n To check how your website will look in the different device.<\/td>\n<\/tr>\n
Google Calendar<\/a><\/td>\n To organize your work daily and set reminder for the future task to remind you and your client.<\/td>\n<\/tr>\n
Build your Site Map online<\/a><\/td>\n To generate sitemap.xml for the website.<\/td>\n<\/tr>\n
Notepad++<\/a><\/td>\n To edit your webpage to make minor changes in the website.<\/td>\n<\/tr>\n
Filezila<\/a><\/td>\n To connect to server and upload or download files for your website by login.<\/td>\n<\/tr>\n
Google Inputs Addons<\/a><\/td>\n Use this addon to type in any language mentioned in this tool anywhere in your browser.<\/td>\n<\/tr>\n
Google Alerts<\/a><\/td>\n This will helps you to be updated on any topic. You just need to write keywords and add words and Google will let you know as per set frequency.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
<\/div>\n
Content strategy<\/strong><\/h2>\n
Objective:-<\/span><\/strong><\/div>\n
Create content which helps targeted audience inline with our product\/service. And which helps us in ranking + visits improvement in long run.<\/div>\n
<\/div>\n
Benefits:-<\/span><\/strong><\/div>\n
Engage users and gives more leads or product sell.<\/div>\n
<\/div>\n
How to create content:-<\/h3>\n
Promotional Content<\/span><\/strong><\/h3>\n
\n
Add benefits and not Features. For example Alakmalak Technologies Home page.<\/a><\/li>\n
Do competitors Analysis.<\/li>\n
Create topics inline with users search queries. For example\u00a0 Sparx Technology Web Design Page<\/a><\/li>\n<\/ul>\n
Informative Content<\/span><\/h3>\n
Before Buying<\/strong><\/span><\/p>\n
\n
What it does? How they will help end-users.<\/li>\n
Types of products with unique features.<\/li>\n
How products gives buyer Return on investment.
\nThings to consider to buy cost-effective products
\nDuring Buying.<\/li>\n
Benefits of the product\/service<\/li>\n
Your credentials (Certifications, Portfolio, Reviews, Price comparison, USP-Unique selling points)<\/li>\n<\/ul>\n
After Buying (Maintenance)<\/strong><\/span><\/p>\n
\n
Important points you should take care during use of the product.<\/li>\n
When to do maintenance.<\/li>\n
When and why to change.<\/li>\n<\/ul>\n
$\"Are$ <\/a>
\nTools<\/strong><\/span>
\nBuzzsumo to find the best content<\/a><\/p>\n
\n
\n
$\"BuzzSumo$ <\/a><\/dt>\n
BuzzSumo tool for content marketing<\/dd>\n<\/dl>\n<\/div>\n
Question and Answer Session (10 Min)<\/p>\n
Conversion optimization Strategy<\/strong><\/h2>\n
Objective:-<\/span><\/strong>
\nIncrease leads\/sells from the website with same leads.<\/p>\n
Benefits:-<\/span><\/strong><\/div>\nConversion optimization helps client to increase business with same visits. i.e. if current conversion rate is 1% and if we make it 2% we have made client business double with SMART effort.<\/div>\n
How to do conversion optimization with examples:-<\/h3>\n
1) Request a Free Quote Form -For example Traininginseo.in, Alakmalak.com<\/div>\n
\n
\n
\n
$\"Request$ <\/a><\/dt>\n
Request FREE Demo Lecture Form<\/dd>\n<\/dl>\n<\/div>\n<\/div>\n
2) Call to Action name<\/div>\n
\n
Request FREE Quote<\/li>\n
Request FREE Advise<\/li>\n
Buy Now<\/li>\n
Shop Now<\/li>\n<\/ul>\n
3) Call to Action Button Color<\/div>\n
\n
Green \u2013 Amazon.in<\/a><\/li>\n
Orange \u2013 Flipkart.com<\/a>,<\/li>\n<\/ul>\n
4) Showcase USP (Unique selling points) \u2013 Alakmalak.com<\/a><\/p>\n
\n
Portfolio<\/li>\n
Years of experience<\/li>\n
Credentials<\/li>\n
Pinpoints of the industry<\/li>\n<\/ul>\n
5) Contact us page\/Checkout page
\nNo menu on the contact us page. -Alakmalak.com<\/p>\n
\n
\n
$\"Alakmalak$ <\/a><\/dt>\n
Alakmalak Contact us page<\/dd>\n<\/dl>\n<\/div>\n
No menu on the checkout page.-Flipkart.com<\/p>\n
\n
\n
$\"Amazon$ <\/a><\/dt>\n
Amazon Checkout page steps<\/dd>\n<\/dl>\n<\/div>\n
Local listing strategy<\/strong><\/h2>\nObjective:-<\/span><\/strong><\/div>\nGet topi ranking for local search keywords. For example \u201cRestaurants in Maninagar\u201d.<\/div>\n
\n
\n
\n
$\"restaurants$ <\/a><\/dt>\n
restaurants in Maninagar Google Search<\/dd>\n<\/dl>\n<\/div>\n<\/div>\n
Benefits:-<\/span><\/strong><\/div>\nTop ranking in Google map will definitely helps you to get more customer at your shop\/restaurants\/clinic.
\n $\"So$ <\/a><\/div>\n
How to get top ranking?<\/h3>\n
\n
Submit your local business in Google local business<\/a>\u00a0+ Bing local business<\/a>.<\/li>\n
They will send you PIN to verify your business at your address.<\/li>\n
Do at least 50 local business submission from your competitors and informative articles. For example Yellowpages, Tradeindia, JustDial, IndiaMart, Sulekha etc\u2026<\/li>\n
Most important thing is NAP (Name, Address, Phone number) must be identical everywhere.<\/li>\n<\/ul>\n
How to search on Google<\/strong><\/h2>\n
Objective + Benefits:-<\/span><\/strong> Find things you are looking for fast with advance Google search technique.<\/div>\n
\n

To let students know,<\/strong><\/h2>\n\nHow to generate optimised website helps in leads and ranking.<\/li>\nHow to promote a website in different search engines.<\/li>\nHow to do a paid promotion with ROI (Return on Investment) Calculation.<\/li>\n

Page on page<\/strong><\/h2>\nTitle, Description, Heading and content generation<\/div>\n\nObjective:-<\/span><\/strong>Make page looks perfect for ranking + inspire users to click.<\/p>\nBenefits:-<\/span><\/strong>Help us in ranking & traffic improvement.<\/p>\n<\/div>\n