{"id":2473,"date":"2020-05-26T11:52:25","date_gmt":"2020-05-26T11:52:25","guid":{"rendered":"https:\/\/www.traininginseo.in\/blog\/?p=2473"},"modified":"2025-10-29T10:00:41","modified_gmt":"2025-10-29T04:30:41","slug":"game-changer-trends-of-digital-marketing-industry-you-must-not-miss","status":"publish","type":"post","link":"https:\/\/www.traininginseo.in\/blog\/game-changer-trends-of-digital-marketing-industry-you-must-not-miss\/","title":{"rendered":"Game Changer Trends of Digital Marketing Industry You Must not Miss"},"content":{"rendered":"\n

Change is the only constant. This proverb is perfectly applicable to the digital marketing fields. Here, trends change like British weather. It is important for digital marketers to keep themselves updated with the latest developments. Since this is a highly competitive field, it is better to undergo digital marketing training in Ahmedabad<\/strong><\/a> to stand a chance of survival. Here is the list of trends and features we think are going to change the game very soon.<\/p>\n

1. Microsoft Rewards<\/h2>\n

\"Microsoft<\/p>\n

Microsoft Advertisement launched rewards and sweepstakes for advertisers. This is a new initiative in which you have to complete the Microsoft Advertising Certified Professional (MACP) certification or add a new Microsoft Advertising account or enrol in the Microsoft Advertising Partner Program. In return, you will be rewarded. This initiative has a huge potential to become mainstream in the coming years.<\/p>\n

2. Walmart\u2019s Game Changer Move<\/h2>\n

\"Walmart\"<\/p>\n

In January 2020, Walmart launched sponsored ads via API partners like Flywheel Digital, Kenshoo, Pacvue and Teikametrics. This move is going to change the equations of e-commerce advertising.<\/p>\n

3. New YouTube Feature<\/h2>\n

\"New<\/p>\n

In the updated YouTube studio, YouTube has added a new feature named \u2018assisted trim\u2019. This will allow the creator to remove a section of the video that might have copyright claimed content. This feature automatically releases video of the copyright claim.<\/p>\n

4. Twitter Ensures Better User Experience<\/h2>\n

\"Twitter<\/p>\n

Many times, people can\u2019t understand why a particular post is shown on their timeline. To enhance user experience Twitter is developing preview elements on topic listing. It will show relevant details like related hashtags, follower counts and if the topic is active on social media or not.<\/p>\n

5. Google\u2019s \u201cChoose Area\u201d Feature<\/h2>\n

\"Google\u2019s<\/p>\n

Google has recently introduced an option to \u201cchoose\u201d your area or current location. When you do so, the results show the local pack. Google tested this feature for six months, now it is live.<\/p>\n

6. \u201cGet More Reviews\u201d Feature<\/h2>\n

\"\"<\/p>\n

Google is greatly used for checking reviews of a product, service or place. Until now the button showed \u201cwrite a review\u201d. Google has changed it to \u201cget more reviews\u201d for the people who are doing business. On clicking that button, google shows how you can ask people to leave reviews for your business.<\/p>\n

7. Lists on Google Maps<\/h2>\n

This is an interesting feature. Google is testing new search user interface treatment for map results. It is named Lists of Google Maps. Taking details from Google Maps and Google My Business Listings, a list is shown. Users can scroll through the list and learn more about them. This is one good way of boosting business.<\/p>\n

8. Bing Pages<\/h2>\n

\"Bing<\/p>\n

Finally, there is a program to manage Microsoft products like Bing and Outlook.com. Bing pages allow users to manage their presence on Bing and Outlook through their personal page where they can highlight their contact information and details of social media channels.<\/p>\n

9. Google Map Linked to Businesses<\/h2>\n

Google has launched a new feature. If you type an address in it, it will further show other businesses nearby. This is one kind of advertisement for google users.<\/p>\n

10. Google Custom Dimensions<\/h2>\n

\"Google<\/p>\n

Google ads has launched a feature called custom dimensions. This will help you simplify your large or complex accounts and campaign.<\/p>\n

11. New Features on Instagram<\/h2>\n

\"New<\/p>\n

To engage users, Instagram is coming up with new options which include Boomerang camera mode for Insta Stories, SloMo, Eco and Duo. Apart from this, users can now also trim and tweak the Boomerang loop to make the final clip look better.<\/p>\n

12. Facebook Page Management History<\/h2>\n

\"Facebook<\/p>\n

In Facebook Page settings, you will find a new tab named \u2018Page Management History\u2019. Through this, page admins can overview their actions like page roll allocation, contact information, business manager relationships etc.<\/p>\n

13. New Tool to Check Video Traffic<\/h2>\n

\"New<\/p>\n

\u00a0<\/p>\n

On Facebook Creator Studio dashboard, a new tool named \u2018Traffic Source Insights\u2019 is added. This gives admin minute details of video watch time and retention metrics in four categories namely \u2018Followers\u2019, \u2018Shares\u2019, \u2018Recommended\u2019 and \u2018Paid\u2019.<\/p>\n

14. Twitter Empowers User<\/h2>\n

Twitter has become a prominent medium to troll celebrities and personalities across the world. To deal with the menace, twitter might enable users to limit people who can reply to their tweets. The users will get four options like Global, Group, Panel, Statement to decide who or how many people can reply to their tweets.<\/p>\n

15. Twitter Bids Adieu to Audience Insights<\/h2>\n

\"Twitter<\/p>\n

Twitter launched Audience Insights feature in 2015 to give users a better idea about their followers, their demographic profiles, purchase behaviour etc. Twitter has removed this feature now and has not come up with any alternative yet.<\/p>\n

16. New Look of Google Web Search Listing<\/h2>\n

\"Google<\/p>\n

Google launched a brand-new look for its web search listing which will help users get more clarity about the website he is visiting. With prominent domain listings and brand icons, it becomes easier for the user to understand the website he is visiting and explore further.<\/p>\n

17. New Google Screened Ads<\/h2>\n

\"Google<\/p>\n

Google screened ads now show photos of professionals. This helps you understand who you are looking forward to hiring for a job or work. This is also beneficial for CTR and conversations.<\/p>\n

18. Instagram DM will Pop-out on Desktop<\/h2>\n

\"Instagram<\/p>\n

Making Instagram DMs easily accessible, they will pop out on your desktop or laptop as notifications. This will make social media workflow integration easier. It will prove beneficial for those who are using Instagram DMs for customer service queries.<\/p>\n

19. LinkedIn to Start Live-Streaming<\/h2>\n

\"LinkedIn<\/p>\n

Social media giant LinkedIn has launched a new feature called LinkedIn live to enable individual professionals and organizations to broadcast live video content to their network in real time. It further enables you to invite first-degree personal connections to follow a business page managed by you.<\/p>\n

20. Instagram \u2018Maps\u2019 Sticker<\/h2>\n

After Google, Instagram is working on a new map sticker for stories. It displays the user\u2019s location on the world map, making it easier to show the exact location where you are and what you are doing. For privacy reasons, others cannot zoom in too far.<\/p>\n

21. Google Tool for E-commerce Queries<\/h2>\n

Google is all set to make e-commerce services better especially for clothing-related queries with new search results format. It allows you to see clothes, shoes, accessories in one place from across the web on your mobile screen. This time saver tool lets you browse through different stores and brands all at once.<\/p>\n

22. Facebook Ads to be More Refined<\/h2>\n

You must have seen \u2018Why am I seeing this ad?\u2019 button on Facebook. This will help advertisers reach their target audience better.<\/p>\n

23. Better Google Search Results<\/h2>\n

Now onwards one webpage will get only one opportunity to appear on Page 1 of Google search list. Until now web pages with featured snippets were displayed twice on page 1 of Google search organic listing, but no more. This will affect all search listings across the world.<\/p>\n

24. Change in Google Desktop Results<\/h2>\n

Google is planning to show an old interface without Favicons. It means, it will show just the URL.<\/p>\n

25. Google\u2019s Profile Icon for Local Knowledge Panel<\/h2>\n

Google has rolled out profile icons for the local knowledge panel. After testing it for a year, Google is making it live for most businesses.<\/p>\n

26. \u2018Collections\u2019 Listings Based on Search History<\/h2>\n

Google will gather information from search history and prepare \u2018collections\u2019 listings based on that. This will make jumping back into the task way easier. With the help of Artificial Intelligence, Google app will show similar pages you have searched recently. They might be related to your activities like cooking, shopping and hobbies.<\/p>\n

27. Prominent Change in Insta Stories<\/h2>\n

With @ mention option, Instagram adds new stories and highlights stories that mention your profile. It becomes easier to stream these stories and re-share them.<\/p>\n

28. Emojis for Twitter DM<\/h2>\n

\"Emojis<\/p>\n

You will now be able to react with emojis to Twitter DM within a thread. You can hover over the message and click the reaction button or double-tap on the message and pick up an emoji.<\/p>\n

29. Google \u2018Dataset Search\u2019 Tool<\/h2>\n

\"Google<\/p>\n

Google has made dataset search tool available for all users. This is a new way to find in-depth data collections from a wide variety of subjects.