A beginner’s guide to SEO
Whenever you encounter a problem, what is the first thing you do? You search for the solutions on Google, don’t you? Having said this, every business needs a strong web presence to capture their market share and turn out the prospective customers into leads. Go for the SEO training in Ahmedabad and find out more.
How do they do it?
Search Engine Optimization (SEO) is an amazing tool and it is a crucial digital marketing tool. Without the use of SEO techniques, no business can think of surviving in the digital world. The good SEO will help you stay ahead in the search engine rankings on the basis of effective keywords. SEO makes you think proactively, you try to catch the keywords that the customer might use when he looks for your product or services.
Earlier it was very easy to achieve the #1 rank on Google but now, it is getting difficult day by day. Nowadays, there are more aspects to SEO and it has become a mandatory element of the digital marketing. If you wish your website to be ranked on the search engines, the use of SEO is a must.
Let us understand what are search engines. Search engines are nothing but the digital or evolved form of classifieds. As soon as a user types his query on the search bar, Google presents a number of relevant websites that can cater to the user’s query. These are called organic results. Other than these results, there will be popped up ads that are paid by the business and these are known as Search Engine Marketing (SEM).
There are numerous websites on the internet and most of the users search for their website on Google rather than directly jumping to a particular website. There are many search engines available by 90% of the users use Google as their default search engine. No one goes to the second page to search, most of the user take the information from the website listed on the first page only.
Therefore, SEO is very important to secure a rank in the first page of the search engine results. If your website is appearing on the second page, this means that your website does not exist on the internet.
Keep the SEO working
It is important to keep a check on the SEO techniques used and keep the website on the first page ranking always. Previously, the relation between the keywords present on the website and the keywords searched by the customers were determined by the page ranking but the scenario changed after 1996.
The importance of the relevancy of the search terms and keywords was suppressed and more importance was given to the backlinks factor. All the search engines today keeps those websites at the top, which has more backlinks from other websites.
Further, there are two more concepts to SEO:
- On-page SEO
- Off-page SEO
For the on-page SEO, the digital marketers ensure that the content is full of relevant keywords to the products or services the website offers. On the other hand, for the off-page SEO, the digital marketer is working hard to generate backlinks to the website from other sources. Both the on-site and off-site SEO needs to work hand-in-hand to achieve desirable results.
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