How Google AdWords Training can help you to get increment or job in SEO/Digital Marketing?
Why candidates don’t know?
In my 8+ years of Digital marketing career, I have found during an interview that 90% of the candidates even after 2 years of experience don’t know on how to get ROI from the Adwords campaign. Not even how to measure ROI. Yes, this is true I am not joking. And the common reasons candidates have told me is “Companies/Seniors don’t teach me Google Adwords/Bing PPC” And I would like to join your company even if you offer me same salary but please teach me Google AdWords/Bing Ads or PPC.
Why Google/Bing Adwords or PPC are important for you?
SEO is a time-consuming process and sometimes for highly competitive keywords, it takes more than a year to get the first-page position. In this case, if you would like to test how your service/product is effective you cannot wait for a year. Also, you can to reach your targeted audience fast since Google/Bing Adwords is the best and cost-effective options. Also some clients would like to see result fast irrespective of cost in this case as well Adwords can help you.
But in Google AdWords as well you have competitors and Google display only top 3 in center and 8 on the right-hand side results. And here quality score of the keyword play a role along with bid. And that is where experience count.
How you can learn Google AdWords/Bing Ads from yourself?
There are lots of materials available on the internet from where you can learn Google Adwords. Below I have suggested few to make your selection process easy,
I advise to learn each step and do for at least 4 sites practically (2 services and 2 eCommerce) for each topic also in case you stuck or don’t have clue what to do next you can take help from Google/Bing customer support as well.
How training in Google/Bing Adwords/PPC can help you to make the learning process fast and easy?
In my view, Google Ad words are straight forward and measurable than SEO. But you need to apply proven strategy to get ROI. You can easily get ideas about proven strategy from training and by doings things practically in 3 sites under experience person guidance.
I explain each Google ad words topic in easy to understand and most importantly show you practically during training. I myself is a Google Adwords Certified Professional. I have a process for each activity and have trained 1000+ resources and helped 500+ clients with this technique until now. And then ask you to do Google Ad words for 2 services and 2 eCommerce websites to make each topic concrete.
Business giants like Amazon have proved themselves over the years and now have a huge budget to run their business and hundreds of advertisers wanting to put money on their business. Competing with them is no joke and requires huge time and effort. Reaching the first page of the google search engine is extremely difficult and requires huge patience and determination. If you are running a business in India and want to learn the intricacies of SEO and digital marketing, a promising Digital Marketing course in Ahmedabad would definitely help you in ranking your business on the top of Google search results.
Advantages of using Google AdWords
Google AdWords has proved itself time and again when it comes to advertising a business online. There are many advantages of this tool that makes it so popular among customers across the world. With the help of AdWords, the owners of the business can select the potential customers to whom they want their ads to be displayed. Apart from that, they can even choose the kind of devices on which they want their ads to be displayed. Instead of impressions, the business has to pay only for the clicks on their ads and nothing extra.
Preparing for PPC
PPC or Pay Per Click is a powerful tool for advertising provided it is used in a smarter way. It is almost impossible that somebody who visits your website for the first time will make a purchase through your ads. So, ads that are published online are more of building a relationship and trust with your customers rather than making money in the first place.
Setting up Google AdWords account
Setting up an AdWords account is extremely easy and requires only a few minutes. Go to the Google Adwords website and signup with your Google account. Create a google account if you do not have one. After entering a few basic details, you will land on a page where you can create your first campaign. Here, you will get options to select your budget, target audience, set your bids and write your ad copy.
Running multiple ads
It is always advisable to run multiple ads and to cover various aspects and interests of the customers and you can always figure out later what kind of ads are working for your business. All the landing pages associated with the same ad group will have a similar theme and each campaign will have multiple ad groups.
Campaign Evaluation
In order to evaluate the performance of your ads, Google AdWords is the best tool you will ever get as it has amazing tracking capabilities. Websites and phones are usually the two major conversion sources of ads for small businesses and the first step here is to select the conversion source. You can select google AdWords conversion tracking once you have completed setting up Google Analytics Goal for your website.
Google’s quality score
The performance of the ads you post on your website can be easily tracked by Google and on the basis of this information, it decides where your ads will be placed in the search result page. Based on the factors such as Landing page relevance, Expected click-through-ratio and the Ad relevance, Google assigns a Quality Score to each of your keywords.
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