10 Ways Local Businesses can Improve Their Social Media Presence
Social media usage is up everywhere – Facebook users are spending 23 % more time on the site than they were in the same period last year, while Twitter usage is up 45 %. If you are into any business, it is high time to understand from the experts of Digital Marketing Institute In Ahmedabad why you need to ramp up the social media game.
There are various Digital Marketing Course In Ahmedabad that can help you outdo your competition, and as of now, let’s have a look at what you need to do for a better social media presence –
Leverage Hashtags
There are a plethora of small business hashtags available; all you have to do is choose the ones that work best for your brand. Consider using hashtags that say something like:
- Your current location
- Your target market
- Your services are excellent.
However, don’t just slap a bunch of hashtags on your postings and hope for the best. Interact with other brands and customers who are using such hashtags; initiate conversations or join in on ones that are currently going on.
Use Strong Visuals
You’ll stop scrollers in their footsteps and receive attention with attractive pictures that plainly show off what you’re all about. According to research, posts with graphics get 650 percent more responses than text-only posts. Plus, using free tools, it’s easier than ever to generate eye-catching social network posts. Simply pick a theme, create a design, and schedule it on social media.
Point Out Your Location
Many smaller firms are hidden gems in their communities, ideally suited for a local audience. It helps to make your location known in this regard. Most social networking platforms, fortunately, allow you to reveal your location with each post. This not only makes your content map-searchable, but it also lets potential customers know where you’re located.
Post User-generated Content
There’s already a lot of information out there that you can use to advertise your company. It appears in the form of user-generated content, such as consumer reviews, images, and videos. Branded material is considerably less engaging than this type of content. In fact, customers trust user-generated content (UGC) more than any other kind of advertising, with 90% of shoppers citing UGC as the most influential factor in their purchase choice.
Engage With Your Audience
To communicate with a brand, 21% of shoppers follow them on social media. They want to form a bond with the individuals they’re buying from, which is even more crucial now than it has ever been. Furthermore, customers who connect with brands and communicate with them on social media are more likely to become brand ambassadors.
Make Use Of Social Features
Today’s social media platforms are all-singing, all-dancing remakes of their predecessors. Small businesses may now take use of a variety of tools on every platform, ranging from 24-hour Stories and surveys to Reels and Shoppable posts. Using these features gives customers a variety of content to read and allows you to connect with customers in new ways.
Mix Up Your Content
Not every piece of content is treated equally. And as the usage of social media during lockdowns has grown, so has the struggle to have it viewed. Consider including movies, infographics, and animations in addition to conventional posts and status updates to inform and entertain your audience. In fact, data suggests that videos are one of the most prominent types of material on social media, so include them as much as possible in your approach.
Constantly Tweak and Optimise
It takes time to build a strong social media presence. It takes time to shape it into a shape that is appropriate for your brand and connects with your target market. The key is to keep tweaking, testing, and experimenting to figure out what kind of material works best, when your audience is most likely to participate, and how your strategy and campaigns may best generate results.
Automate The Process
Wherever possible, automate your social media presence to save time and energy. You can schedule postings in plan and work collaboratively using a tool.
Share Stories and Behind The Scenes
Using brand narrative and behind-the-scenes film, build strong ties with buyers. Consumers want to discover more about the people behind a business and what makes it special.
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