Digital Marketing Career Prospects and Future: Everything You Need to Know
Is there a single day when you don’t Google? Welcome to the world of digital marketing. Your each minute spent on the internet is contributing to someone’s business directly or indirectly. Suddenly having widespread online presence has become essential for everyone, from celebrities to chefs to small and big companies. They are hiring digital marketing agencies to enhance their online business. It consists of doing marketing and engagement activities for the clients from a plethora of online media channels and websites. Also known as online marketing, digital marketing is a booming $70 billion industry in India and it is growing by leaps and bounds. If you want to build a career in this thriving field, joining a digital marketing training institute is the easiest way. Before making up your mind to join this field, it is vital for you to understand this field thoroughly.
The online world is dense, overly populated. In this world, if you want to be heard or seen, you have to stand out from the crowd. That is why, individuals or companies hire digital marketing agencies which help them get noticed, get leads and turn leads into customers. Just like traditional marketing, digital marketing is also about understanding customer’s and client’s psyche. Though the skill set required to stand a chance in this competitive field is quite different.
The consumer behaviour has dramatically changed in the past few years. Rather than going to a shop, they prefer buying online where their shopping journey starts and ends virtually. Imagine yourself buying clothes from Amazon or Flipkart. Isn’t the whole experience so different than buying clothes from a mall or shop? These days people check online prices before buying a product from a physical store. A lot goes behind convincing a customer to buy a product online. First, the consumer has lots and lots of choices. It is very difficult to make him zero in on your product. So, digital marketing has become essential for surviving any business in the modern highly competitive marketplace.
There are three major ways through which consumers can know about your product online. They are email, search engines and social media. Digital marketing agencies use these media to reach the target audience. The first step is to create an innovative and engaging website. Your consumers will come to know about your brand through your website. It is the place to convert leads into real customers. That is why layout, colour and design of the website should be chosen carefully. It should be created in a way that it optimizes conversation. The navigation should be smooth and reading content on it should be a pleasant experience. Since more traffic is coming from mobile devices, keeping the website mobile optimized is equally important.
The second important step is to boost the website on search engines. Google carries out 2.5 trillion searches every year. Imagine the number of queries that are being sent to Google every second! They are more than 75,000. People search about various things on Google. In a particular category if you want your website to appear in the top search results, you must stand out of the crowd. That is why Search Engine Optimization (SEO) is a crucial aspect of digital marketing agencies. With increasing popularity of social media platforms, digital marketing agencies have also started using them to draw traffic to the website. For example, you subscribe to The Times Of India page on Facebook. If you see a post from this page on your FB timeline and click on the post, you are ultimately being brought to the newspaper’s website. Many brands use social media platforms as marketing tools as well.
The third technique is traditional email marketing. The fact that people do not change their email addresses often is the biggest strength of email marketing. When you submit your email id on a website, you immediately receive welcome mail from that website. After that you receive mails from the website about their new service or product at regular intervals. This is one type of email marketing. Pay-Per-Click (PPC), display ads are other similar mediums to attract traffic to the website. In the world of digital marketing, everything is measurable. Via data analytics, you can keep an eye on how much traffic is coming to your site, through which source, how much revenue is being generated etc. This helps marketers build future techniques.
Digital marketing is a demanding field. Here trends and techniques change every few days. If you are planning to build a career in this rapidly evolving field, you need to keep yourself updated with new tools and tactics. Not to forget, this nascent field is hardly rewarding. In this field freshers with innovative ideas and expertise are also offered salaries as high as 4.50 lakhs p.a which is impossible in other conventional fields. If you are talented and innovative, sky is the limit.
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