Top Digital Marketing Certifications Every Digital Marketer should Have
Digital marketing has successfully established its presence in every field and industry and indubitably, this is one of the fastest growing fields. It is believed that digital marketing will create nearly 150,000 job vacancies by 2020 as the demand is very high. But those positions will only be filled by certified digital marketers as the companies are preferring only trained and professional people these days. There are many institutes who offer digital marketing course in ahmedabad so that you can make a bright and dazzling career in this field.
Digital marketing certifications will help you to stay updated with the current marketing trends and also, help you to get hired by some eminent companies. Now, let’s take a look at some of the best certifications that every marketer should possess.
Google Analytics Academy
Google Analytics Certification is one of the leading digital marketing certifications which is offered by Google Analytics Academy. For individuals, this is called Google Analytics Certification (IQ). Once you got Google Analytics Certification, you are authorized to use Google analytics within your organization and can monitor your web traffic. Even, you are eligible to train others. You need to pass the Google analytics assessment test in order to get the certificate. There will be 70 questions and the passing score is 80%. You will get your result within 48 hours of the exam. This exam is a free test which means you don’t need to invest a single penny. To become successful in this digital marketing, you don’t need to be marketing analytics. But it’s imperative to know how to measure campaigns and use KPI for the betterment of your business.
Google Tag Manager (GTM)
This is another useful digital marketing certification which will help you to tag your site in conjunction with Google analytics. Tags can be used for multi-purposes like scroll tracking, monitoring form submission, and will also help you to track how many people arrive at your site. Once you add a small part of Tag Manager code to your project, you can safely and effortlessly deploy analytics and measurement tag configurations from a web-based user interface. This is also a free test and you need to score at least 80%. The certification will make your work easy and will also help you to manage how to tag effortlessly.
Google Adwords
Google Adwords certification is ideal for those who have basic and advanced knowledge of Google Ads. This certification will help you to become an expert in online advertising. You can get this certification from the Academy for Ads. You need to open an account on Academy for Ads and then, you can access free Google Ads certification assessments. To maintain your certification, you need to periodically retake both the Google Ads Fundamentals assessments and the expired product area assessment. As another requirement, you need to score 80% or above to pass the exam. The additional assessments include Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising, and are available through Academy for Ads.
Bing Ads certification
A Bing Ads certification will help you to manage and optimize all Bing Ad campaigns. Once you will get the certificate, it will enhance your skill in Bing Ads reporting and will also help you to know more about various tools and techniques. The exam is free and there are 100 multiple choice questions. The cut-off marks are 80 per cent and above.
Hubspot certification
Hubspot Academy offers Hubspot’s free inbound certification to passionate digital marketers. This certification will help you to understand all inbound marketing practices in a better way. The certification covers some important topics like how to attract more customers, how to retain them, convert your leads, and make your customers your promoters. There will be 60 assessment questions and you need to score at least 75% to obtain the certificate.
HubSpot Content marketing certification
Since content plays an imperative role in digital marketing hence, companies are employing those who possess proficient writing and communication skills. The HubSpot Certification covers 12 separate categories that will keep you up to date on best practices and research. This certificate program is ideal for aspiring content marketers who want to understand the importance of content marketing and help companies in boosting marketing ROI.
Facebook Blueprint certification
This certification will help you to learn how to do marketing on Facebook and Instagram. You need to crack two exams to hold the certification. Facebook offers two types of certifications.
- Facebook certified planning professional: For this, you need to pass exams 310-101 and 322-101 and need to score 700 and above.
- Facebook certified buying professional: To obtain this certification, you need to pass exams 310-101 and 321-101 and you should score 700 and above. This is not a free exam; you need to pay $150 for each exam.
YouTube certification
Video is one of the most engaging platforms that creates amazing content for users.
This certified programme used to educate all creators and users. Tutorials offer the best practices as well as advanced industry-level knowledge. There are three separate courses to choose from, including channel growth, content ownership, and asset monetization.
Certifications are only available for qualified YouTube and Google Advertising partners. Once eligibility requirements are satisfied, and you are accepted into YouTube Certified, you can go ahead and complete the program as a Google partner.
Twitter Flight School
Twitter Flight School offers a free online course which will help you to learn how efficiently you can develop Twitter Marketing Campaigns for your business. This course is ideal for executives and marketing leaders. The course covers four topics
- Twitter 101
- Methods to create and manage objective-based campaigns
- Various methods to integrate Twitter into a TV campaign
- Different methods to uplift website traffic and conversions
Each module takes 15-20 mins to complete and there is a test at the end of every module.
Digital Garage: Fundamentals of Digital Marketing Certification
Google’s Digital Garage offers free tutorials about every digital marketing concept you can think of. If you could only pick one certification program, it would be Google’s Digital Garage with its wide range of courses. This training programme is ideal for those who want to learn the basics in one place. The entire course consists of 26 topics and is accredited by the Interactive Advertising Bureau of Europe and The Open University.
Machine learning certification by Standford University
Standford University offers a machine learning course in affiliation with Coursera that can give you the expertise to harness machine learning and covers a range of professional and best practices. By visiting Coursera, you can enrol for free and it will take 11 weeks to complete.
The Digital Marketing Institute Certified Digital Marketing Certifications
Based in Dublin, Ireland, The Digital Marketing Institute offers various courses and certification programs for digital marketers of all skill levels. These include the digital and social selling specialist, certified digital marketing professional, certified digital marketing leader, and certified digital marketing manager courses.
The courses range from 30 minutes to complete for a professional level program and up to two years for the Master’s level Certified Digital Marketing Manager course. After completion of the course, you will have the necessary skills in SEO, Digital Advertising, Email Marketing, Social Media Marketing, and more.
TraininginSEO is a foremost institute that offers the best digital marketing course in Ahmedabad. All the trainers are highly experienced and knowledgeable. The institute offers digital marketing courses on SEO, PPC, Social media marketing, content marketing, etc.
Reader Interactions